They say you can't judge a book by its cover... except that you can! All the time!
Being a little tongue in cheek there, but it is still true. As I said in this piece, not talking about conventional "good looks" but something harder to put a finger on but still so evident.
I definitely agree with ya though about actions speaking louder than anything else. Or as Rachel Maddow famously keeps saying: "Watch what they do, not what they say."